Medios de comunicación

Nivelics & Televisa

Cliente:

Televisa N+

Nivelics & Televisa

Nivelics, a leader in technological solutions, joined forces with Televisa to create N+, an innovative news platform that redefines online content consumption. Together, they transformed the way information is presented, Netflix-style.

How did we plan it?

In order to stay at the forefront of constant change in the news sector, Nivelics committed to creating a complete user experience with Televisa. We planned a two-phase strategy, first focusing on developing a high-engagement video platform.

In the second phase, we designed a section called "Discover" to enhance the user experience with Google Web Stories and chips, providing smoother navigation.

Step by step to success

Platform Design:

The first phase of the project focused on creating an optimized video platform. We organized the news content into categories by theme, current affairs, and presenter to increase user interaction.

1

Adaptation to new consumption formats:

A major challenge was to get users to swipe TikTok-style on Televisa's news content on a website, a challenge we successfully overcame, adapting to the paradigm shift in video consumption.

2

User Experience Innovation:

For the second phase, we implemented the "Discover" section that uses Google Web Stories and chips. The goal was to offer an exceptional user experience, similar to that of a native app.

3

What did we do to reach the digital solution?

The construction of N+ was a technical and creative challenge that we approached with a focus on collaboration and innovation. We worked closely with Televisa, acting as an extension of their team, to overcome challenges and develop a solution that would stand out in the competitive market.

Our goal was more than attractive design; we sought a platform that was intuitive, dynamic, and adapted to the changing needs of the market and consumers.

What were the results

The success of N+ is reflected in the incredible growth and reception of the platform. More than a year since its launch:

23.6

Impact on Vix: Over 23,600,000 users on Vix illustrate the success and influence of the platform beyond its main website.

44K

Playbacks: The platform has accumulated more than 44,000 hours of playback, demonstrating its popularity and audience engagement.

44.8M

N+ users: With over 44,800,000 users and over 27,000,000 followers on social networks, N+ has established a strong online reach and presence.

Contact us at

Mexico

Contact us at

More success stories