Personalized marketing at real scale
Dynamic segmentation, 1:1 personalized campaigns, and predictive analytics integrated with your CRM. Every lead receives the right message at the right time.
- Predictive segmentation that recalculates in real time
- One-to-one personalization at scale — not generic, not manual
- Real-time sync with Odoo, HubSpot and Salesforce
Design principles
- Campaigns require human approval by default
- Explainable segments: you know why each lead is where it is
- Built on top of your current CRM, not replacing it
- Customer data under your privacy policies
Why choose Marketing & CRM with Nivelics
Real-time predictive segmentation
It automatically recalculates with each interaction
1:1 personalization at scale
Each lead receives the right message at the right time
Real-time CRM sync
Direct integration with Odoo, HubSpot and Salesforce
AI-driven marketing vs. traditional marketing operations?
| Criterion | Traditional marketing | Nivelics AI Marketing + CRM |
|---|---|---|
| Prospect qualification | Manual — subjective criteria from the team | ✓Automatic — scoring based on real behavior |
| Audience segmentation | Static — updated once per campaign | ✓Dynamic — recalculated in real time |
| Campaign personalization | Generic or semi-personalized | ✓One-to-one at scale — every lead gets a relevant message |
| Response time to behavior | Next scheduled send | ✓Immediate trigger based on the user's action |
| CRM integration | Manual or batch sync | ✓Real-time sync — Odoo, HubSpot, Salesforce |
| Attribution analysis | Last-click or a basic model | ✓AI-driven multi-touch — which touchpoint actually converts |
| Cost per qualified lead | High — lots of volume, little quality | ✓Focus on leads with the strongest buying intent |
Frequently asked questions about AI Marketing
We analyze your customers' historical behavior (pages visited, emails opened, previous purchases, support interactions) and create models that predict purchase intent, churn risk, and potential value. Segments update in real-time with each new interaction.
Yes. We have native integrations with Odoo, HubSpot, Salesforce, ActiveCampaign, and Mailchimp. Data syncs in real-time — not batch — so triggers and segments are always up-to-date.
We set a baseline with your current data and compare against it: conversion rate, cost per qualified lead and attribution by touchpoint. The impact depends on your current volume and data maturity, which is why we measure it in your operation instead of promising it up front.
Not necessarily. In discovery we review the CRM and email marketing history you have and decide which models you can start with. The more historical data, the better the prediction.
Only if you configure it that way. By default, campaigns go through an approval workflow before sending. Your team defines the level of autonomy: from suggestions that a human approves to fully automated sends with business rules.
Ready to personalize your marketing at scale?
Tell us about your marketing operation and we will design the right solution for it.