How to know if your web development is successful?
Web development
To answer this question, the first thing you need to be clear about is: What is the goal of your web development? Why and what do you want to create it for? What conversion do you expect to achieve?
Perhaps the answer is: you want to sell more, or simply gain more visibility with your brand, that is, position the brand or acquire a database of potential customers, among others.
Whatever it is, there are some figures, or better known as metrics, that serve as a basis to evaluate the performance of your website concerning the business objective. For example, user experience or the number of conversions on the website are just a few examples of the goals that can be set to measure or evaluate web development, and each of them may have its own set of specific metrics to measure success.
For example, if the goal is to increase website traffic, success metrics may include the number of unique visitors, the average time visitors spend on the website, and the website’s bounce rate.
Metrics to measure the success of web development
Now that we have clarified what should be considered for a web development to be successful, it is important to analyze the specific metrics that we can use to measure that success. Below, we present some of the most common metrics used in web development:
Website loading time
The website loading time is an important metric for measuring the success of web development. If the website takes too long to load, users may leave the site before it has fully loaded. Therefore, it is important to ensure that the website load time is fast and efficient.
Additionally, in technical terms, remember that: a slow site has problems being read and indexed by Google!
Website bounce rate
The website bounce rate refers to the percentage of visitors who leave the website after visiting a single page. If the bounce rate is high, this may indicate that the website is not providing the information users are looking for. Therefore, it is important to ensure that the website is easy to navigate and provides valuable, timely, and useful content to users.
Conversions
Conversions are an important metric for measuring the success of web development if the website’s goal is to sell products or services online. Conversions may include any action you want users to perform on the website, such as completing a form, subscribing to an email list, or making a purchase. It is important, in turn, to review the conversion funnel of users visiting your website, as you can verify whether they all respond correctly or if at some stage users decide to leave.
Search engine ranking
If the website’s goal is to increase visibility and site traffic, search engine ranking is a key metric for measuring success. If the website appears in the top positions of the Google results page for relevant keywords, users are more likely to visit the website. Therefore, it is important to implement SEO strategies to improve the website’s positioning in search engines.
User interaction or specific events
User interaction with the website is another important metric for measuring success. User interactions can include any action they perform on the website, such as clicking on a link, watching a video, leaving a comment, or sharing a post on social media. It is important to measure the level of user interaction to determine if the website is providing interesting and engaging content to users. You can make this measurement more effective through the tagging of specific events with Google Tag Manager, and these will be reflected in the events recorded by Google Analytics.
Measuring the success of your web development is important to assess whether the website is meeting the established objectives, that is, within your business, is your website achieving the goal you expected? By setting specific objectives and measuring success metrics at regular intervals, we can identify areas where improvements and optimizations can be made to enhance website performance.
By using the appropriate metrics, we can have a clear vision of how our website is performing and take action to improve it and ensure that it is aligned with our specific objectives and needs.
