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WCAG: What Is It and How to Attract More Users to Your Website

Web development

WCAG, Web Content Accessibility Guidelines, person with a disability accessing the web

 

The World Wide Web Consortium (W3C) is an international organization that develops standards for the web. One of these standards is the Web Content Accessibility Guidelines (WCAG), a set of guidelines for making web content accessible to people with disabilities.

Web accessibility is an important topic since it has estimated that 15% of the global population has some form of disability. By making your website accessible, you can reach a broader audience and increase the number of users on your website.

In this article, we will explore what WCAG is and how you can implement it on your website to make it more accessible.

What Are WCAG?

WCAG consists of guidelines based on four fundamental principles:

  • Content must be perceivable by people with visual, auditory, cognitive, or motor disabilities.
  • Content must be operable by people with motor or cognitive disabilities.
  • Content must be understandable by people with cognitive or learning disabilities.
  • Content must be robust enough to be interpreted reliably by a wide variety of user agents, including assistive technologies.

WCAG is divided into three levels of conformance: A, AA, and AAA. Level A is the most basic conformance level, while Level AAA is the strictest.

How to Implement WCAG on Your Website?

There are several things you can do to implement WCAG on your website. Here are some tips to consider:

Web Accessibility, WCAG Compliance, WCAG 2.0 Principles
  • Use clear and concise language, avoiding jargon or technical terms that may be difficult for people with cognitive disabilities to understand.
  • Provide alternative text for images and videos. This will help people with visual disabilities understand multimedia content like images and videos on your website.
  • Apply accessible web design by using legible content and images, and ensure that the content is easy to navigate.
  • Test your website with people with disabilities. This will help you identify any accessibility issues and receive feedback for improving your website.

Some Benefits of Web Accessibility Include:

Reaching a larger user base, expanding your target market, and increasing the likelihood of success for your website.
Enhancing your brand's image, as web accessibility signals your commitment to inclusion and diversity.
Avoiding fines and penalties. In some countries, businesses that do not comply with web accessibility laws can be fined or penalized.

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How Much Does It Cost to Make My Website Accessible?

The cost of making your website accessible depends on its size and complexity. In general, the costs are relatively low.

How Long Does It Take to Make My Website Accessible?

The time it takes to make your website accessible also depends on its size and complexity. In general, the process can take a few weeks or a few months with periodic testing focused on this audience.

How Can I Check If My Website Is Accessible?

You can use accessibility evaluation tools to identify and correct accessibility issues on your website.

Web accessibility is an important topic that can benefit your business in many ways. By making your website accessible, you can reach a broader audience, improve your brand's image, and avoid fines and penalties. By following the advice in this article, you can make your website more accessible and appealing to all users. Contact us to learn about other techniques or topics you can use to enhance your website.
 

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