IMPROVE THE SPEED OF THE PAGE:
The longer your website takes to load the less attractive and usable it will be for your users, as we mentioned above search engines like Google rank you according to speed.
Some of the most common problems that can affect your speed are uncompressed JS and CSS files, no CDN, no caching or large and no optimized image files.
OPTIMIZE YOUR SITE IN SEARCH ENGINES:
As we mentioned in this article one of the things you have to have on your site is the security that if people search for you through either Google they will find you, this is without a doubt the most powerful marketing tool.
The first thing you need to do is to improve your SEO and make sure that Google indexes all your pages correctly.
Signing up for Google Search Console and registering your site is a good opportunity that will allow you to find the fundamental problems, list your indexed pages and keep track of the keywords they rank for.
TO HAVE A GOOD SEO ON YOUR SITE YOU MUST TAKE INTO ACCOUNT:
Give valuable and interesting information to users that will help you solve their latent need.
Possibility of being easily linked: so that all your content is relevant and directly accessible through links, it is important that each content has its own url.
It is certain that all your content must be optimized, your main keyword/headline must appear on every page of your website. Optimize your images, don’t forget to add alt text, title and compress them to reduce their weight.
Optimize your videos, include clear and catchy description that will help your video to be found, save your videos in the same directory, use thumbnail (video thumbnail) when you can to get more clicks and remember that a video longer than 5 minutes will lose your user’s attention.
These are just some of the many things you can do when it comes to have a good SEO on your page, in Nivelics we advise and help you to achieve that your page has excellent results in search engines.
USER EXPERIENCE OPTIMIZATION (UX)
A key point that you should always consider in your website is that your site is easy to use, allowing the user to access a clean and fluid experience that will help you differentiate yourself from the competition, if you have a good user experience, your website will transmit to your users a more intuitive experience which will result in a higher percentage of permanence and navigation, a point that is qualified in search engines.
Do not be overwhelmed by so many points to consider, here we leave you a checklist so you can validate these points on your site, if you want to know a little more in detail about optimization and SEO, contact us!
IMAGE OPTIMIZATION
- Use a CDN for multimedia files and scripts.
- Implement deferred loading.
- Use responsive images on your site.
- Compress your images before uploading.
- Reduce the number of HTTP requests.
- Use a caching plugin (if you use a CMS).
- Enable browser caching.
- AMP conversion of high traffic pages.
SEO
- Use short URLs / permalinks that describe your content.
- Optimize images with descriptive alt tags and file names.
- Follow the correct title structure using a single H1, then H2 and H3.
- Link to important internal pages.
- Write a compelling SEO title that generates a high CTR in SERPs.
- Use backlinks by creating complex content such as videos, case studies or white papers.
UX-UI
- Know your target audience and design for them.
- Optimize the user experience.
- Use white space and positioning to highlight important elements.
- Always include a persuasive call to action on key pages.
- Test everything from headlines, CTA placements and images to form design.
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