¿How does the web update work?

The goal is to make your site attractive and accessible to search engines and real users.

Optimization starts from how your website behaves to something as simple as the misuse of duplicate or erroneous texts; below, you will find some points that you can analyze on your site that will help you diagnose if you have a problem in optimization:

• Response times
• Loading times
• HTML code structure of your website
• Widgets or plugins that do not work or slow down the loading time
• Outdated themes or templates or templates that need to be updated
• Old CMS versions
• Duplicated or erroneous texts
• Images in the wrong format
• Poorly structured or overweight images

There are many approaches and / or strategies that you can use to improve your website, thinking of giving you a vision on what you can do to make your website grow and be as optimized as possible; we bring you some strategies that you can implement:

Optimize your site for access from mobile devices:

As you know the world every time surprises us with new technologies and one of them is the evolution of smartphones; 64% of Google searches are made through a cell phone, because of this the search engine has changed its indexing giving priority to mobile devices, for this reason you have to make sure that your website has a high rating in terms of ideal standards, these standards you can know by accessing pages that help you measure how your website is currently behaving. Here is one of the most used ones:

PageSpeed Insights

This tool helps you and suggests what to do to improve the speed of your page.

With these metrics you will be able to determine in which points your website is failing or which ones can be improved, the application rates as follows:

• 0 to 49 (red): deficient
• 50 to 89 (orange): needs improvement
• 90 to 100 (green): good

To ensure that your site has a good user experience, your scores should be between (90-100), you must take into consideration that getting a perfect score of 100 is almost impossible, but this does not mean that we do not do everything in our power to get as close as possible to 100.

Here are some tips to improve your experience from mobile devices that you should take into account for your website:

• Avoid pop-ups or invasive windows that are displayed on mobile devices.
• Make sure the site loads quickly / correctly.
• The text is easy to read.
• All content is visible.
• Images and reduced graphics are still legible.
• Easy to navigate, intuitive.